Marketing
How to Improve the Company Culture
An amazing company culture helps so much with the overall success of your company. Happy employees can aid as much as anything else to build that solid reputation you’re searching for. Javier Loya, CEO of OTC Global Holdings reminds us that, “Your company culture is an important aspect of your overall effectiveness in the marketplace.”
OTC Global Holdings in Houston, Texas, is the largest independent OTC commodity brokerage in the world and has been quite successful over the years.
Below are a few great tips for creating an amazing place to work:
Survey current employees about what they like and don’t like about your company
Think outside the box concerning some unique perks to attract the best candidates
Make sure your internet recruitment process is working at optimal levels
Maintain a positive, upbeat company culture
Fine tune your employee referral program
Utilize your company blog as a resource to build your brand and attract recruits
Make sure your marketing efforts include branding strategies and recruitment info
Try giving your employees a choice of which projects they want to work on. This can ensure that the workers are fully involved in each job they are assigned to. Once they are excited about the project, it will be more successful. This is easy way to create a stronger company culture.
Javier Loya grew up in El Paso, Texas and now lives in Houston, Texas with his wife and two daughters. He the founder and co-CEO of OTC Global Holdings, the largest independent OTC commodity brokerage in the world. He graduated from Columbia University in New York and is a minority owner of the Houston Texans football team.