How Mobile will Affect Payment Processing
The future of online credit card processing lies with companies that are diving head first into the market for mobile payments. The more mobile devices are deployed with applications built for sharing payment data, the better the integration of this technology. Consumers need to know it’s safe to use a cell phone to make payments, and more retailers are beginning to accept these alternative payment forms as a result. This was a major step forward in supporting freelancers worldwide, and will no doubt be the first in many to come.
Mobile Offers Convenience
With smartphone adoption rates trending upward, almost everyone has the ability to move money from wherever they are. What’s changed is that more retail outlets are beginning to accept mobile payments from customers on the go, which means they are no longer tied to the debit card or cash. These new merchant accounts protect a customer’s identity and payment information. Making everything safer. Mobile devices are usually protected by a password, and are often secured by the person carrying them. So, rates of physical theft are low and there are multiple security measures one can take to protect their device.
Exclusives
Mobile payments also allow a lot of tracking on the merchant’s end, which is a good thing for consumers. It’s possible to allow customized coupons that apply specifically to what a consumer actually buys, rather than forcing him or her to buy outside of habit. It may be possible to “remind” customers of deals at the payment processor, where the customer would be most receptive to loyalty offers and coupons. There are exclusive deals you can offer through mobile that encourage customer loyalty as well.
Imagine you’re in line at a terminal, when your phone buzzes. Upon opening, you discover that the item you’re about to buy has a coupon for 20% off the store’s asking price. You can scan this coupon from your phone, without remembering where you might have left it, and you’ll be able to claim your offer seamlessly from the terminal.
Final Thoughts
Ultimately, it will come down to experimentation but mobile payments are finally beginning to see increased adoption rates. Companies will be looking for ways to harness this new technology, so that merchants can deliver tailored solutions to customers looking for a great deal. Consumers will love taking advantage of the new methods to save money and earn loyalty rewards bonuses.
With a low-cost guarantee, and no setup or cancellation fees, Charge.com is one of the most affordable and secure payment processing services available online.